Re-branding

THE LOGO:

This brand’s namesake is an expert in the gluten-free community and a key differentiator in the brand’s authenticity. It was important to integrate her signature headband into the brand without distracting from the brands sleek and modern typeface. This logo is built almost entirely from the typeface itself.

THE PACKAGING:

gfJules™ Flour and Baking Mix package design needed to find a way to stand out from a growing number of competitors on retail shelves. By continuing a modern design from panel to panel on each box, this layout allows for one product to double it’s size and appearance when stacked creatively next to its competitors.

THE RECIPES:

Jules Shepard of gfJules™ has counseled, coached, and taught thousands of people to thrive while living gluten free. This clean photo- and recipe-filled design for her eBook series will easily expand to new eBooks as her library grows.

THE STOREFRONT and BLOG:

This website design needed to utilize the WordPress CMS platform, provide an eCommerce platform and perform optimally in a responsive mobile-ready environment. The design needed to highlight the client’s rich food photography and complement the brand’s rich color palette and modern design.

Visit Website:
https://gfjules.com/